Camy industries previously sold their traditional Indian snack range in a generic packaging which they later decided to change. Camy industries then, wanted to come up with a package which increased the shelf life of the product targeting audience of a higher income group. Since the brand wanted to scale up their product, the design approach that was adopted was elegant and stylish where the main focus would be the brand and the product simultaneously. The photographs that were taken in house highlight the product and give the package an exclusive look. The brand positioning has been kept similar throughout the range. The package has been
designed such that it is hassle free and has a clean look overall.