Blue Bird came up with their own flavors of iced tea which has natural extracts and not synthetic flavors for which they needed a packaging. The target audience essentially for this product were teenagers and adults and hence the client wanted the visuals on the package to look extremely dynamic and an abundance of energy. The photographs that were added to the package give an utterly refreshing feel to the product. The product itself being iced tea, the client wanted the customer to feel rejuvenated by the package as a whole. Hence, the complete design approach for the product was vigorous, powerful and excessively dynamic.