Blue Bird is one of the oldest Pasta manufacturing brands in Mumbai. Blue Bird wanted an instant way of making Pasta for the workaholic kind of people and hence they came up with a taste maker to include with their pasta. The positioning of the logo has been made diagonal for effect. The packaging of the product has been kept vibrant, bright and engaging. The ingredients and flavors have been highlighted for easy understanding of the consumer. The photographs have been taken in such a way that the brand identity and style remains similar throughout their range of products.
